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Notes from the night shift.
What we learn running AI customer service for Shopify stores, written so an operator can act on it the same week. Every number carries its source and its date.
What is a WISMO email, and why is it eating your margin?
WISMO, short for 'where is my order?', is the most common support email a Shopify store receives. Every one of them has an answer that already exists in your order data.
·2 min read·Joey van de Kerkhof
Read the pieceQuestions it answers
- What does WISMO stand for?
- How many support tickets are WISMO?
- Can WISMO emails be answered automatically?
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What should a Shopify store look at in a Gorgias alternative?
Four things decide it: the pricing model, who does the work, whose voice the replies carry, and where your data lives. A checklist with real 2026 numbers.
- Why do stores look for Gorgias alternatives?
- Is there a cheap Gorgias alternative?
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How much does AI customer service for Shopify actually cost?
Flat fees run €99–€499 per month. Metered AI runs $300–$2,500+ at the same volume. The difference is the pricing model, not the AI. Here's the math.
- What does AI customer support cost per conversation?
- Why do helpdesks charge extra for AI resolutions?
Nothing under that heading yet.
Not written yet
Is there something you keep wondering about?
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